The formal language of Clifford's algebras is attracting an increasingly large community of mathematicians, physicists and software developers seduced by the conciseness and the efficiency of this compelling system of mathematics. This contribution will suggest how these concepts can be used to serve the purpose of scientific visualization and more specifically to reveal the general structure of complex vector fields. We will emphasize the elegance and the ubiquitous nature of the geometric algebra approach, as well as point out the computational issues at stake.