This article examines the promotion of open and direct procedures for selecting party leaders by focusing on the case of Italy. These inclusive procedures are presented as adaptive strategies adopted by political parties to deal with the deep-rooted anti-party sentiments that are spreading among citizens, and to enable them to re-connect with their own supporters, regardless of whether they are formally enrolled in the party or not. Even though these inclusive approaches serve to enhance the party’s image, their impact on the party organisation is often overlooked. In this regard, scholars have argued that the involvement of party members or external supporters in key decisions, such as candidate selection by primary elections, could lead to a weakening of the party organisation in favour of the strength of the party leader. This issue has to be carefully taken into account, especially in light of the personalisation of politics characterising Western democracies. Open approaches to selection of the party leader produce strong, direct connections between selectors and the candidates for party office, but they endanger the cohesion of the party organisation, diminish the role played by the party in central office and marginalise the party on the ground, whose voice is absorbed into a larger selectorate mainly composed of non-members. Taking the Italian Democratic Party (PD) as a case study, this article aims to understand the extent to which the introduction of such inclusive methods may affect the party organisation, by looking at the capacity of the party to mobilise supporters within and outside the party, and by looking at the relationship between the party and its members.